Web 2.0 – Make Sure it Works

Posted by Park East on Jul 1, 2008 in Blog | 0 comments

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Web 2.0 is more than a look. It’s more than clean icons with a glass glow and bevel on them. It’s more than muted colors and easy to read text. It’s more than design. Web 2.0 is the way the web works… not just how it looks.

Web 1.0 means I get 100+ emails a day telling me about pills and sites that I have no interest in. It means you go on a website and see banners ads for things you will never click on. Web 2.0 — on the other hand — means that you’re going to see things you are interested in. Get email alerts about TV shows you follow. Or see banner ads on sites that you will click on.

Much like the Netflix and Amazon systems of rating things you’ve watched and bought the more you use Web 2.0 the better it will know you. And the better it gets the funner it will be to use. Maybe you don’t click on banners… soon you won’t see them. The marketing should change to fit your personal tastes. Your internet will become different than my internet.

That’s good for more than just us though. Businesses that use the internet are only going to benefit. Think of the power of your advertising dollar when you know that your advertisements and emails are only going to be seen by people who are most likely going to use your service or buy your product anyway. It will be the difference between a farmer who casts out thousands of seeds in hopes that one will take root and grow to
a Japanese bonsai tree farmer who cultivates the trees he has for 100s of years… making them only stronger and more valuable.

And this isn’t that far away. In fact, you’ve probably already experienced it to some degree. Web 2.0 is here now, and its just getting better. Of course, its still got some bugs. For instance… I got an email from Amazon.com the other day alerting me that I might like a new book based on another book I had bought. Well, they were right, I might. So I clicked on the link only to find they were sold out. I found that quite funny actually. But, bugs included, Web 2.0 is here and already heading quickly to Web 3.0… which will also be much more than simply a design style.