Thoughts on the New Starbucks Logo
What do you think of the new Starbucks logo? If you drink coffee at all you probably have an opinion about it. It’s gone so far as to have some groups (such as the Christian group called “The Resistance”) to boycott Starbucks because of their new, “more revealing” logo. And if you don’t know what I’m talking about, well, that’s okay. I know...
Read MoreBlocking Channels
I’m sure, if you watch cable or satellite TV at all, you’ve seen one of the public service announcements informing parents that it’s possible for them to block certain channels. The commercials are really well done and quite funny, but they’re also missing a huge segment of the population. Obviously parents who don’t want their children to be able to watch Tony...
Read MoreSwitch and Save
Seems like every insurance company out there is advertising that if you switch to them they’ll save you money. It was a good enough idea when insurance company #1 did it… but now companies 2, 3, 4 and on are in on the game. All of them use the same “formula” for their ads too. Show examples of people who switched to them from the “other guy” and how much...
Read MoreRouted Through the System
We recently moved many of our websites to Network Solutions. The move went great, but suddenly we couldn’t FTP anymore, which, being a web design company, is a problem. I had some friends in New Jersey and Texas try uploading via FTP to our new servers, and neither of them had any problems doing so. We contacted customer support at Network Solutions and they were very helpful indeed. ...
Read MoreGift Cards are Good?
Seth Godin has this post about gift cards being worse than giving cash for a number of reasons and, overall, I agree with him, but what about when a gift card really is the best gift for someone? For me, an iTunes, Barnes and Noble or Starbucks gift card is going to be anything but wasted. But the only people (until now) that might have known that are people that really know me. So sure, giving...
Read MoreSorry, We Can’t…
Go into any McDonald’s in the world and ask them to fix you a steak with potatoes and broccoli on the side. I can say with great certainty that they will not do it. In fact, they won’t even act like they’re about to do it. You know what they provide, and better yet, they know what they provide. If it’s not on their menu you’re probably not going to get it. Ask a...
Read More
In business for nearly a decade, our business model ensures that our clients receive senior-level creative at an average of 30-40% less than traditional advertising agencies.